Gratitude vs. Naivety: How to stay alert for Phishing, Social Engineering & “Black Friday Deals”

As a team, we value kindness, gratitude, and quick collaboration. These qualities make our workplace strong, but they can also make us vulnerable in the digital world. Cybercriminals often use friendliness, urgency, and tempting offers to manipulate people into clicking harmful links or sharing sensitive information.

With Black Friday season here, attackers are especially active.

What’s the Risk?

Phishing and social engineering attempts often appear as:

  • Emails appearing to come from colleagues, managers, or HR
  • Messages thanking you for your “quick help” or asking for a “small favour”
  • Fake Black Friday discounts, limited-time deals, or “exclusive offers”
  • Delivery notifications or package-tracking links
  • Urgent requests that push emotional reactions instead of logic

This time of year, criminals heavily target people with unbelievably cheap sales, fake webshops, and discount codes that lead to malware.

If a deal looks too good to be true… it usually is.

Gratitude Is Good. Blind Trust Is Not.

Always take a moment to verify before clicking or responding,even if a message sounds polite or helpful.

Ask yourself:

  • Did I sign up for this offer?
  • Does the website look legitimate?
  • Is the sender’s address correct?
  • Is there pressure to act immediately?
  • Does the message match the communication style of the person/company?

If something feels unusual, it probably is.

 How to Stay Safe

  • Never click unknown links or download unexpected attachments.
  • Check the sender,look for misspellings or suspicious domains.
  • Don’t trust extreme discounts, especially on electronics or gift cards.
  • Manually visit official websites instead of clicking promotional links.
  • Verify unusual requests by contacting the person directly.
  • Report anything suspicious to our IT Security team immediately.

 Security Starts With Awareness

Kindness, teamwork, and gratitude are strengths,but staying alert ensures attackers can’t take advantage of our goodwill or seasonal excitement.

Let’s stay secure, stay smart, and enjoy Black Friday safely.

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